Directors Joe and Anthony Russo as well as actors Robert Downey Jr., Tom Hiddleston, Mark Ruffalo and Tom Holland pose for photos onstage with fans offstage in the background at the Chinese premiere of "Avengers: Infinity War" held at the Shanghai Disney Resort, Thursday, April 19, 2018. [Photo courtesy of Walt Disney Pictures]
An executive at the Walt Disney Studios, China on Monday admitted "big mistakes" to disappointed Chinese fans for an event held at the Shanghai Disney Resort last week to promote the much-anticipated film "Avengers: Infinity War."
Marvel Studios' parent company, Walt Disney Studios Motion Pictures, summoned local media and fan club leaders on Monday in Shanghai for a media briefing to explain the situation, apologize and listen to fans' suggestions.
The executive, who asked to remain anonymous, said the event was held with good intentions to "expand the influence of the Marvel Cinematic Universe," but many aspects of the premiere spiraled out of control and the event "didn't live up to Disney’s standards." He admitted the company made mistakes during the organizing process, and committed to studying and learning lessons from the fiasco in order to prevent such situations from happening again in the future.
He promised to listen to and communicate with fans more in the future, and said he will try to find more "appropriate ways" to promote their films.
Directors Joe and Anthony Russo as well as actors Robert Downey Jr., Tom Hiddleston, Mark Ruffalo and Tom Holland appeared at the Chinese premiere of "Avengers: Infinity War" on Thursday to sign autographs and pose for photos, but later found Chinese fans flocking to their social media accounts to apologize. Source: China.org.cn
