Actress Sonam Kapoor recently wore an outfit from the label East, founded by Manipuri designer Easternlight Zimik. (Photo Courtesy: Social Media/X/Instagram)
Actress Sonam Kapoor recently hosted Architectural Digest’s Global Editorial Director, Amy Astley, for a private dinner in Mumbai, using the event to again spotlight Indian craftsmanship.
For the occasion, Kapoor wore an outfit from the label East, founded by Manipuri designer Easternlight Zimik. Her ensemble was an Akha set from the brand’s Patrons Collection, noted for its refined craftsmanship and subtle details reflecting the textile heritage of India’s northeastern region.
Kapoor has long used her platform on international red carpets and in public appearances to promote indigenous Indian brands, handwoven textiles, and traditional embroidery.
Designer Easternlight Zimik said actress Sonam Kapoor’s decision to wear one of his creations represents a “breakthrough” for the crafts and culture of India’s northeastern region, advocating for its traditional attire to be celebrated nationally alongside the saree.
Zimik, founder of the label East, made the statement after Kapoor hosted a dinner for Architectural Digest's Amy Astley in Mumbai while wearing an ‘Ākha Set’ from Zimik's Patrons Collection.
“Today, as our journey progresses, this moment feels like something I always manifested—a breakthrough for our district, our craft, and our culture,” Zimik wrote in a social media post. “For some, this may be just another outfit. But for us, it's cultural evolution.”
A core mission of the brand, Zimik explained, is to bring traditional northeastern attire like the Kashan, Mekhala, and Puan into the mainstream Indian fashion conversation, giving them a prominence equivalent to the nationally recognized saree. “Today, I truly feel that my sacrifices and restless nights are finally paying off,” Zimik expressed.
He emphasised that his brand, which is rooted in Manipur, never sought celebrity approval to validate its traditional wear, but that visibility is crucial. “In a country as beautifully diverse as India, sometimes the presence of advocates in the mainstream becomes crucial - not for permission, but for visibility and deeper cultural understanding,” he stated.
The designed emphasised the power of fashion in championing the “unheard voices” of the country, citing actor Sonam Kapoor as a key influence in bringing Indian culture into the spotlight.
Zimik said the nation's constitution celebrates “unity in diversity,” and it is essential these stories reach every corner of the nation.
“When it comes to fashion, few possess the power to champion the unheard voices of this country like Sonam Kapoor. Her influence helps bring our culture into the spotlight—not through PR activities, but through the support of genuine individuals who believe in our journey and want to amplify our voice,” he said.
The designer described such advocates as being “close to my heart,” adding that their support signifies more than a moment, but “the beginning of a movement.”
“By advocating for these handcrafted garments and revitalizing the heritage weaving skills of our communities, the brand aims to give North East attire a prominent place in India’s fashion lexicon, to inspire cultural pride and wider recognition,” Zimik emphasised.
He thanked stylist Manisha Melwani for her unwavering support and her “keen eye for discovering stories that matter.” Zimik also acknowledged his team. “… my incredible EAST weavers, this year we have achieved so much—more than words can express. One day, I hope to show you just how much you mean to me and how every fiber of your craft is valued. Thank God for everything.”
Sonam Kapoor spotlights fashion from Manipur | MorungExpress | morungexpress.com
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