Vivek Oberoi wears a 28kg outfit for ‘Krrish 3’

Actor Vivek Oberoi must have felt the weight of the world upon himself while shooting for Krrish 3 in an outfit that weighed no less than 28 kgs. 
The upcoming superhero flick Krrish 3 has Vivek Oberoi playing the villain. The actor, who has proved his mettle with films like Saathiya, Road and Shootout At Lokhandwala, gets into the skin of the villain Kaal for the movie. Vivek Oberoi sports various looks in the movie, and one required him to wear a metal outfit that covers him from top to toe. A glimpse of that look was also shown in the trailer. Catch: ‘Krrish 3’ trailer The actor’s costume for Krrish 3 is said to be the most expensive dress he’s ever worn, and also the most expensive in this film. The metal outfit for Vivek is quite heavy and weighed almost 28 kilos. Expectedly, Vivek had a tough time shooting in the scorching heat with this outfit on. But being a thorough professional, he took up this challenge and wowed one and all with his performance. Interestingly, Hrithik Roshan initially wanted to play the villain in ‘Krrish 3’, but he couldn’t for obvious reasons. Hrithik said: “Our list was very small as it had only one name - Vivek. I wanted to play the negative character, but I was not allowed to. I could not have done what Vivek has done. He has done an amazing job.”  Director Rakesh Roshan once mentioned that the script of Krrish 3 was written with Vivek Oberoi in mind for the villain. According to him, Vivek had the right body and skills to make for a tough adversary for the superhero Krrish in the third part of the hit series. The year 2013 seems an exciting year for Vivek Oberoi. His Grand Masti is up for release and Krrish 3 has him in a powerful role. Source: ApunKaChoice.com
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Krrish 3 first look unveiled: Superhero Hrithik to make comeback

New Delhi: The trailer of much awaited Krrish 3 was today launched. Hrithik Roshan, Priyanka Chopra, Vivek Overoi and Kangana Ranaut are in lead role of the movie. The movie is sequel of Krrish which was released in 2006. 'Krrish' was ended at a point where protagonist Hrithik Roshan (Krishna) saved life of his love Priya (Priyanka Chopra) and his father Rohit (again Hrithik Roshan). The trailer shown, in Krrish 3, Krishna’s father Rohit, after research, found the jaadu (magic) behind the power of Jaadu (the alien in the first part of the movie--‘Koi… Mil Gaya’). Krrish, claimed as first filmy superhero, is back with his aggressive style and amazing stunts in third movie after 'Koi...Mil Gaya'. Hrithik Roshan, speaking to ABP
News, said, "this movie will have a super-villain who will be super powerful." Vivek Oberoi is playing the role of a villain Kaal in the movie. "I wanted to do the role of villain as well in the movie but Vivek performed it really well," added Hrithik. There is exceptional use of special effects in the movie and superhero (Hrithik
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Critics verdict: Sridevi is absolute magic in English Vinglish

After watching English Vinglish, you will thoroughly welcome her return. At 49 years old Sridevi still has it! Gauri Shinde shines in her directorial debut. She displays a fine control of her filmmaking craft, say critics. "One needs to applaud the endeavor because films like Paan Singh Tomar, Kahaani, Vicky Donor, GOW 1 and 2, Barfi!, also last week's OMG - Oh My God! and now English Vinglish, hi-concept films all, take the unconventional route, yet enlighten and entertain, both. Sure, masala movies are great fun, but a film like English Vinglish breaks the monotony, shatters the unwritten rules of the game and scores brownie points. Cinema is rapidly changing and one can connect with viewers across the globe even without making the usual mainstream Hindi movie. English Vinglish proves it!" writes Taran Adarsh, Bollywood Hungama. "In line with Cheeni Kum and Paa, English Vinglish is as beautifully crafted as the earlier two films. All three films deal with poignant issues, yet present them with a near perfect balance of comedy, drama and emotion. You will laugh along with the characters and you will also be emotional with them, which draws you closer to the narrative and in this case Shashi’s journey. Here full credit has
to go to Gauri Shinde, who also wrote the story and screenplay. Without  being too preachy, or overdramatised, as mentioned the narrative is perfectly balanced. With only a 2 hour and 10 minute running time, the editing is crisp and credit here has to go the Hamanti  Sarkar. What is quite a simple and universal concept was written and edited so well, that it provided so many extra layers to the film," says Anjum Shabbir, BollySpice.com."Far more often, though, English Vinglish is traditional Bollywood escapism, a lightly enjoyable trifle featuring exuberant musical interludes, an extremely chaste approach to conjugal relations and extramarital temptation, and a crowdpleasing wrap-up that allows  the lead character to be all she can be while still respecting family  values," writes  Joe Leydon, Sridevi, the Hawa Hawai girl might be making a comeback post 14 years, but her charismatic screen presence continues to mesmerise. In English Vinglish, she plays a housewife who
Variety.comSridevi back with a bang: "English Vinglish is unimaginable without Sridevi. Correspondingly, I don't think Sridevi could've got a more cohesive script to return to movies. This is unlike what the actress has done in the past. Think of Sridevi and you recall films Like Himmatwala, Chaalbaaz, Nagina, Mr. India, Chandni, Lamhe, Khuda Gawah, Laadla and Judaai. But the supremely talented actress also has non-glam roles like the one in Sadma to her credit. She returns to the big screen in a role that's sans the frills, spectacle and theatrics and yet wins hearts. She's stellar, in terrific form, immersing herself in this character, playing her age… so much so that after a point you forget you're watching someone who has immortalized so many characters. What you carry home, and in your heart, is Shashi, a woman who  is snubbed by her children and husband on various  occasions for her lack of English-language skills, but overpowers her apprehensions and insecurities and emerges triumphant eventually," says Adarsh. "After a 15 year hiatus and still remembered fondly for her last powerful performance in Judaai opposite Anil Kapoor and Urmila Matondkar, Sridevi ruled the late 80s and early 90s. After watching English Vinglish, you will thoroughly welcome her return. At 49 years old Sridevi still has it! Unlike her on and off screen, glamorous avatar, here she is presented as a simple down to earth mother. Her portrayal of Sashi is sensitive and uplifting, with Sridevi really managing to get under the skin of the character. Not once do you associate her with any of her previous roles or persona. As far as comebacks go, in comparison to Madhuri Dixit’s comeback (Aaja Nachle) and Karishma Kapoor (Dangerous Ishhq), this is by far the bestSridevi is ecstatic. QUEEN RETURNS! Sridevi back with English Vinglish
comeback vehicle – an author backed role, in a beautifully crafted film, which not only does justice to the actress herself, but also her fans," feels Shabbir. "Disarmingly charming in a manner that recalls Audrey Hepburn, Sridevi plays Shashi, a thirtysomething Pune wife and mom whose culinary expertise and other homemaking skills are routinely taken for granted by her husband and two children. Worse, her spouse and kids repeatedly tease her about her inability (or unwillingness) to master English, which they see as yet another sign of her tradition-bound mindset," says Leydon. Other performances: "French actor Mehdi Nebbou is just right. Even when he's speaking in French, the expression that he conveys says it all and that is the hallmark of a fine actor. However, when he speaks in French, subtitles in English were essential for the viewer to decipher or decode and would have adjoined considerable value to those simply  extremely significant sequences. Amitabh Bachchan is fantastic in a cameo. Wish there was more of this legendary actor! Navika Kotia, enacting the role of the daughter, is first-rate, but it is the child actor, Shivansh Kotia, Sridevi's son, who is endearing and steals your heart with his adorable antics. Sulbha Deshpande is admirable," feels Adarsh. "Sridevi's classmates, each of them, pitch in neat performances. Right from the taxi driver from Pakistan to a South Indian guy to a Mexican nanny and of course, the English teacher, everyone stands out in their respective parts," adds Adarsh. Direction: "Gauri Shinde shines in her directorial debut. With a diploma in filmmaking from the New York Film Academy, she displays a fine control of her filmmaking craft, from the script, to drawing excellent performances from her cast, to the look and feel of the film. Unlike many of the Bollywood films Sridevi excels in making laddoos in English Vinglish. QUEEN RETURNS! Sridevi back with English Vinglish
shot in New York and abroad generally, Gauri manages to capture real middle-class, immigrant, diaspora life in New York. Further, her characters and dialogues are real and unlike the cliches we have become accustomed to," says Shabbir. Conclusion: "On the whole, English Vinglish is a remarkable motion picture. It's amusing, emotional, heartrending and also insightful. An inspiring film with an overwhelming message. A must-watch for every parent, every child. Strongly recommended!" says Adarsh. "Overall an extremely praiseworthy film. Excellent performances, especially from Sridevi. A beautifully crafted film. One for the entire family and universal audiences. Easily one of the best films of the year! To the team of English Vinglish: encore, encore!" concludes Shabbir. Twitter Buzz: @anupamachopra: .@SrideviBKapoor is absolute magic in English Vinglish. A 15-year sabbatical but not a trace of rust. Welcome back! @AnupamPkher: English Vinglish is Spectacularly Beautiful. Film with a Golden Heart. Take a bow Gauri Shinde.Sridevi, ORIGINAL QUEEN OF CINEMA is BACK.:) @AniGuha: Day packed with movies. Now watching: ENGLISH VINGLISH. Then, PVR Director's Rare film PAIRON TALLE. And later in the day, CHITTAGONG. @BhawanaSomaaya: For more on English Vinglish wait till the
weekend for my review on 92.7 Big FM. Suno sunao life banao... @konkonas: Have to say I'm really looking forward to watching Sridevi in her new film English Vinglish! @shekharkapur: English Vinglish is not just a film about Sridevi learning English. It's a funny heartwarming story of a woman coming in2 her own, MORE ON ENGLISH VINGLISH: My husband is really hyper: Sridevi, She is making her comeback in Bollywood after a gap of 15 long years, but actor Sridevi says she can’t feel the butterflies. “There is no apprehension. It’s because of all the positivity surrounding me and the praise the film received by people who have already seen it,” says the 49-year-old. INTERVIEW INSIDEMy best is yet to come: Sridevi: More than 265 films in her oeuvre but Sridevi, the reigning queen of the 1980s and 1990s who is back after a 15-year gap with English Vinglish, says she is yet to deliver her best. The Hawa Hawaii girl, who did scores of films in the south before making her mark in Bollywood. SRIDEVI MAGICAmitji's words of appreciation boost confidence: Sridevi, Sridevi is overwhelmed after learning about megastar Amitabh Bachchan's words of appreciation for her ready-to-release movie English Vinglish and says they boost her confidence. READ MORESalman Khan cancels shoot for Sridevi: Salman Khan doesn’t care much about attending film premieres. But the actor, who’s currently juggling two shoots — one for Bigg Boss Season 6 at ND Studios in Karjat, and the other for Dabangg 2 in Satara — recently chose to make an exception. STORY INSIDE RGV can't wait to see Sridevi back on screen: Actress Sridevi is making her comeback to cinema with English Vinglish and it's not only her fans who are eagerly waiting for the movie, but also filmmaker Ram Goal Varma. READ MORESridevi is a master of herEnglish Vinglish will be premiered at the Toronto Film Festival (TFF) on September 14.  QUEEN RETURNS! Sridevi back with English Vinglish
craft: Arjun Kapoor, Arjun Kapoor is already touted as the next big thing in Bollywood. But when the Ishaqzaade star is not being grilled by scribes to clear the myriad rumours surrounding his films and alleged fights with his contemporaries, he is inevitably questioned about Sridevi, his father Boney Kapoor’s second wife.INTERVIEW INSIDESridevi, Bachchan had a Hawa Hawaii time: The Khuda Gawah (1992) couple, Amitabh Bachchan and Sridevi, had a musical reunion recently, after nearly 20 years, on the sets of the quiz reality show Kaun Banega Crorepati (KBC) where the former is the host and the latter was a guest star. MORE INSIDESridevi wants a red carpet premiere for English Vinglish: Her last release was Judaai, back in 1997. Now, 15 years later, as Sridevi returns to Bollywood with English Vinglish, she wants the best possible outing for her comeback movie. No wonder she is insisting on a glitzy premiere for the film despite inhibitions by the makers of the Gauri Shinde-directed venture.MOREEnglish Vinglish will be a winner: Hrithik Roshan: Actor Hrithik Roshan, who had shared screen space with actress Sridevi as a child artist, is full of praises for her comeback film English Vinglish. "I have seen the promos and they look amazing. HRITHIK SPEAKSHrithik puts off flight for English Vinglish screening Actor Hrithik Roshan is such a big fan of Sridevi that he has decided to postpone his flight to attend the screening of the actress' comeback film English Vinglish on Oct 4. The actor was shooting for an ad film at Mehboob Studio when he came to meet Sridevi in her vanity van. She was busy giving interviews to the reporters for her upcoming film. MAD ABOUT SRIEnglish Vinglish soundtrack simple, sober: Evergreen beauty Sridevi is returning to the silverscreen after a hiatus of 15 years with English Vinglish. Its soundtrack covers six tracks, created by new-age master composer Amit Trivedi, with lyrics penned by Swanand Kirkire. MUSIC REVIEW Source: Hindustan Times
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Hrithik Roshan does a spidey and a superman

Photoshoot: Hrithik Roshan does a spidey and a superman!
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Many faces of an actor! Hrithik Roshan shoots for a special Filmfare photoshoot as various superheroes, but it’s more of a fashion shoot. The actor is not aping any superhero; neither is he Krrish, nor wearing underwear over his bodysuit. 
Filmfare shoots an exclusive photo play with Bollywood hunk Hrithik Roshan in a fashionable representation of your favourite superheroes. For his Spidey look, Hrithik gets broad-framed glasses and tousled hair. While for his Spiderman look, he has a cool get-up, and a model is helping him with his red cape. Hrithik looks best as ‘Knight Of Good Times’. To look dramatic yet sophisticated, the actor has used some eye make-up. His brooding eyes look piercing with a broad stroke of brown liner in the pic. However, as a Batman he is his casual self, wearing a tee and tattered jeans, and carrying the eye mask of Batman. The 38-year-old actor shows us why he is indeed one of the good-looking men in the film industry. With that great body and near-perfect features, now you know why they call him Greek God. Catch Hrithik Roshan looking incredibly hot and handsome in Filmfare photoshoot: Source: ApunKaChoice
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Anushka Sharma and John Abraham have topped the list of best bikini and beach body


According to a survey conducted bollywood’s hottest stars Anushka Sharma and John Abraham have topped the list of best bikini and beach body in India while Jessica Alba and David Beckham dominated globally. The Badmaash Company actress received 11 percent votes to top the list while Sunny Leone from Jism2 and actress Deepika Padukone came in second with 9 percent votes each. Priyanka Chopra and Bipasha Basu came in third with 7 percent votes each. Actress Kareena Kapoor, Katrina Kaif and Nargis Fakhri rounded off the top 5 list, told the survey. In the male celebrities, John swept the poll with 20 percent votes for the best beach body thanks to him showing off sexy body with butt in Dostana. Hrithik came in second with 17 percent votes while Sallu came third with 7 percent votes. The top 5 was rounded up by Ranveer singh, Ranbeer kapoor and Arjun rampal. Source: GaramGossips
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Hollywood director Scott Speer likes dancer Hrithik

Indian film industry's song and dance culture has found a fan in "Step Up Revolution" director Scott Speer, who is also impressed with Bollywood star Hrithik Roshan. "Yes, of course, anyone who is interested in dance and music will know about Indian movies. It has a lot of music and dance and colours in them," Speer told. Praising Hrithik after seeing him "Kites", the Hollywood director told, "I liked Hrithik Roshan as an actor and dancer in the Indian movie 'Kites' and have seen him dancing in 'Dhoom 2'." "Step Up Revolution"  is the fourth installment of dance movie "Step Up". "With So You Think You Can Dance" star Kathryn McCormick in the lead, the movie will release July 27 in both 2D and 3D formats. It also features Ryan Guzman, Misha Gabriel and Peter Gallagher. Speer is an American music video director and has done several music videos for Mexican singer Belinda. In June 2007, he directed a three-part video series for the "High School Musical" star Ashley Tisdale. "I love music, it brings life in me, it inspires me and when I close my eyes and visualize music, dance is something that completes my vision. Both the entities are inseparable for me and both depict emotions in its respective ways," told Speer. Source: GaramGossips
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Zindagi Na Milegi Dobara dominates IIFA Awards nom...

GaramGossips: Zoya Akhtar’s Zindagi Na Milegi Dobara (ZNMD) film has bagged 14 nominations at the 13th International Indian Film Academy (IIFA) awards and is currently leading. Vidya Balan’s ‘The Dirty Picture’ follows closely, bagging 13 nominations. . “Zindagi Na Milegi Dobara” has been nominated for the best picture, Zoya Akhtar for best direction, Hrithik Roshan for best actor in a leading role, Abhay Deol and Farhan Akhtar for best performance in a supporting role, male, and Kalki Koechlin has been nominated in best actress in supporting role, female. Shankar-Ehsaan-Loy for music direction, while Javed Akhtar for best lyrics for “Khaabon ke Parindey”. The film has also been nominated in the best story  category. Other nominations include technical categories. “The Dirty Picture” grabs 13 nominations which includes best actress, best picture, best direction, best performance in supporting role male for Emraan Hashmi and Naseeruddin Shah. Naseer has also been nominated in the best actor in a negative role category, best story, best lyrics and best playback singer male for Kamaal Khan for “Ishq Sufiyana”. Actors competing for the leading role male category include, Hrithik Roshan for ZNMD, Amitabh Bachchan for “Aarakshan”, Salman Khan for “Bodyguard”, Shahrukh Khan for “Don 2″, Ranbir Kapoor for “Rockstar” and Ajay Devgn for “Singham”. Actress nominated for the leading role female include Priyanka Chopra for “7 Khoon Maaf”, Kareena Kapoor for “Bodyguard”, Mahi Gill for “Saheb Biwi Aur Gangster” and Kangana Ranaut for “Tanu Weds Manu”. Actors in the supporting role female are Parineeti Chopra for “Ladies Vs Ricky Bahl”, Swara Bhaskar for “Tanu Weds Manu”, Sonali Kulkarni for “Singham” and Divya Dutta for “Stanley Ka Dabba”. Best performance in a negative role, and the nominations are, Irrfan Khan for “7 Khoon Maaf”, Boman Irani for “Don 2″, Vidyut Jamwal for “Force” and Prakash Raj for “Singham”. Sabbas Joseph, director, Wizcraft International Entertainment said in a statement, “We at IIFA take pride in announcing the nominees for IIFA Awards 2012 which celebrate the best work done by the Indian Film Industry over the last year.” “We are thoroughly pleased with the nominees a result of the film industry’s secret ballot; and we hope the audience will make a worthy choice in deciding the winners of this year’s IIFA accolades,” he added. Source: GaramGossips
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I would love to pair with Abhishek Bachchan: Vidya Balan


By Gahoi Ad Online Media; Vidya Balan’s is unquestionably the queen of Bollywood blockbusters. The actress now has a huge list of actors she would love to act with. Abhishek Bachchan, Shahrukh Khan, Hrithik Roshan and Prosenjit Chatterjee, are on her list. “I would like to work with those who I have already worked with and those who I haven’t. I would love to pair with Abhishek (with whom she was seen in ‘Paa’)… It’s been long. I am very greedy to work with good actors and directors,” The actress was at the release of the DVD of her film “Kahaani” in Mumbai on Wednesday. Hrithik Roshan is on her list as she hasn’t worked with him yet. And Prosenjit??? Well, she told, “We have been wanting to work together for a long time. Every year there has been talks about a Bengali film but we have not been able to work out the dates. So this year, Sujoy has said he will make a film with both of us. We are on a lookout for a good script. If everything happens, we will make it work.” Vidya Balan is keen to do a romantic film with the King of romance, Shahrukh Khan. “I think I grew up watching all his films where he plays the ultimate romantic hero. When you think of romance you think of Rajesh Khanna and Shah Rukh Khan. These are the names that are foremost on my mind. Every woman wants a Raj (SRK’s character in ‘Dilwale Dulhania Le Jayenge’). That’s why I have always wanted to work with him. Whenever we work together, I would like it to be a nice relationship story,” she told. Source: GaramGossips
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Aamir Khan: Experiments with truth

Aamir Khan
By Priyanka Sinha Jha: Packed with songs and emotions, Aamir Khan’s 'Satyamev Jayate' could well be a giant leap for celebrity chat shows. Here’s why. Talks of Aamir Khan hosting a television show first began more than a year ago. The conspiratorial whispers soon turned into a wide-held belief, at which point some fearless scribe could not hold his peace, and put the “Is it true?” question to the actor at a press conference last year. Khan, however, maintained a no-comments stance on it which is usually synonymous with consent. Soon after, the rash of rumours suggested that it was likely to be an issue-based show, and the buzz only grew louder when Aamir met Anna Hazare last year during the latter’s agitation for the introduction of the Jan Lokpal Bill. Of course, no information was forthcoming from the star in the hot seat till sources from the channel confirmed the news. As it turns out, Khan has been working on the show for the last two years with Satyajit Bhatkal (who produced a documentary on the making of 'Lagaan'), joining the dots in north, south, east and west that make India. Last week, Khan finally shared a promotional song with the media to test waters for his forthcoming chat show, 'Satyamev Jayate', to be telecast on Star Plus (starting May 6). At the moment he is still tight-lipped about the show and has only confirmed the obvious—that it’s a chat show with real people. The only celebrity on the show would be Aamir himself but the hero, he assures, is India’s Aam Aadmi. It was perhaps between the time that 'Kaun Banega Crorepati' helmed by Amitabh Bachchan, its runaway success and the disastrous fate of me-too celebrity shows that followed, that programmers realised the futility of simply using star presence as a tent-pole for television shows and their promotion. And conversely, the utility of the “Common Man” was suddenly realised by programming heads. In the competitive world of television, the common man has rescued many a show ever since. The last very successful season of KBC, on Sony Entertainment Television, again with Amitabh Bachchan was well packaged (bigger prize money etc) with a clever tag-line that ran “Koi bhi insaan chhota nahin hota,” in order to draw the small-town audience. With an eye to garner eyeballs in Tier-2 cities, the line worked like a charm. In fact, Sony went a step ahead when it replicated the show (originally aired on Star Plus) in different regional languages with different hosts—-Shatrughan Sinha for Mahua Bhojpuri, Sourav Ganguly (Mahua Bangla) and Suriya for Vijay TV (Tamil) and plans of a follow-up in Malayalam and Kannada too. Star Plus now is taking the thought forward, leveraging existing channels to promote and air 'Satyamev Jayate'. It is also a smart move to draw attention away from rival channel Sony’s IPL-5 which is currently high on both visibility and noise. Star Plus, in the past, had experimented with variations of the star and “Aam Aadmi” mix. Former cop Kiran Bedi’s 'Aap Ki Kachehri' on the channel solved people’s problems pertaining to finance, succession and marital rights among others and ran into three seasons. There was also director Farah Khan’s 'Tere Mere Beach Mein' which had top drawer celebs on common meeting grounds such as a daughter supporting her family - ergo Bipasha Basu and a non-celebrity daughter providing financial aid to her parents presented on the show. Aamir Khan’s show travels beyond the studio — he is seen playing hockey with kids, breaking bread with a family and sailing in a shikara. It is something he hopes that everyone will “emotionally connect with.” In order to establish an emotional connect with the audience each episode of the show will be accompanied by a song quite like the promotional song, “a love song to the nation.”  The songs have been put together by composer/singer Ram Sampath, along with lyricist Prasoon Joshi while the audio-visual footage has been shot by ad filmmaker Ram Madhvani. T-Series and Hungama are collaborating with them on the music front while Airtel has come on board as sponsor and is already using the song as a caller-tune for its subscribers. The show timing — 11 am Sunday slot — which has been lying dormant ever since Doordarshan relinquished its former glory to the newbie private broadcasters, is yet another re-packaged innovation. Besides this, the show in a dubbed version will simultaneously be aired on all Star channels (Star Plus, Star World and all regional channels within the star bouquet such as Star Jalsa etc) in addition to being shown on Doordarshan. The show, produced by Aamir Khan Productions is a 13-episode affair, shot in different parts of India and if well-received, may go into another season. When asked for a comment on the template, Siddharth Basu, Chairman and Managing Director, Big Synergy, which produced 'KBC', '10 Ka Dum' among other top ranking star shows as also 'Aap Ki Kachehri', said, “It’s a brave attempt to raise front-burner issues in a moving and thought-provoking way. We need that on our TV. I wish Aamir and the show the very best.”  This is the biggest that a chat show on a GEC has gone in recent times. Given that this is “Perfectionist” Khan’s foray into television, in the thick of Indian Premier League season, the channel’s efforts to up the bar in different ways, is understandable.According to Star India CEO, Uday Shankar, “'Satyamev Jayate' is an universal show that will touch hearts and connect with every Indian. This is the first time any show will be broadcast on a pan-India platform and will be simulcast in all major channels of the Star Network — Star Plus, Star Pravah, Star Jalsa, Star World, Star Vijay, Asianet as well as Doordarshan. This is a landmark move and the aim is to ensure that every Indian has the chance to view and experience the show.” The show has a larger aim and truly lives up to Star’s promise of “Inspiring a Billion Imaginations.” “Star and Aamir have come together to push the frontiers of creativity and programming and create something that is truly impactful and engaging,” Shankar says. According to Dheeraj Kumar, Managing Director, Creative Eye, with many successful years in the television industry as actor, director and producer, “It’s an innovative approach, as non-fiction shows, so far, have usually been slated for the prime-time slot. Aamir Khan is known to be very professional and given his reputation, will certainly put in his best. Content will really be key because shows like 'Ramayana' and 'Mahabharat' made the Sunday morning slot a winner and not vice-versa.” Considering that one has not yet been privy to the content of the show, it would have to be the marketing strategy and unusual firsts to the show that stand out. Khan is not merely hosting the show, he is even producing and promoting it — his publicity agency has been pencilled in for publicising the show. None of his predecessors, namely Akshay Kumar, Amitabh Bachchan, Abhishek Bachchan, Hrithik Roshan, Madhuri Dixit-Nene, Preity Zinta, Salman Khan, Shah Rukh Khan (though Red Chillies did produce the show Up Close and Personal with PZ and Farah Khan’s chat show Tere Mere Beach Mein) have produced television shows starring them. “I am not looking to create a revolution. I just want everyone to connect with the show,” Khan says to enthusiastic media persons likening his travels across India to Mahatma Gandhi’s. But, if he wins the TRP game, he may well be credited with creating a revolution on the small screen at least. l Music & Lyrics *'Satyamev Jayate', the inaugural song for the show is already a viral hit according to T-Series head honcho Bhushan Kumar who says, “It is even better than some of the film songs—akin to an item number almost” *The last time something similar was attempted was Kolkata Knight Rider’s Anthem also with T-Series and Hungama. It did well during the cricket season  *The songs will be played at the end of each episode of 'Satyamev Jayate' with an accompanying AV *CDs of single songs will be put out for sale but it will be the revenues from digital platforms that will be the big earners, says Kumar.  *All songs are in Hindi and have been sung by different singers. Ram Sampath has composed the music and the lyrics have been penned by Prasoon Joshi priyanka.sinha@expressindia.com, Source: Indian Express
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