Mona Lisa on ‘Zindagi Ka U-Turn’: This project felt like a turning point in my career

(Photo: PR) IANS

Mumbai,  (IANS) Actress Mona Lisa, who is stepping into a bold new chapter with the short drama, ‘Zindagi Ka U-Turn’ has called the short micro-drama “a turning point” in her career.

Reflecting on her journey with ‘Zindagi Ka U-Turn’, Mona Lisa shared, “I had been wanting to do a vertical series, so when the call came, I instantly knew I wanted to take it up. I hadn’t explored this format before, and I think it’s the next big trend. Everyone has a mobile phone, and people love watching quick, engaging content while commuting or waiting somewhere.”

She added: Short micro-dramas are fascinating because they grab your attention immediately. I even enjoy watching them myself!”

In the upcoming Pocket TV’s show, Mona Lisa takes on the role of Sonam Verma, an ambitious wife at the peak of her career, a woman who owns every room she walks into.

The series follows the story of a middle-aged street vendor whose world shatters after his wife’s betrayal, until fate takes a shocking turn when he suddenly inherits an empire worth billions.

She added: “This project felt like a turning point in my career, not only because I got to perform a very different character, but also because the story itself was so gripping. The moment people start watching Zindagi Ka U-Turn, even for 30 or 60 seconds, they’ll find themselves hooked. It’s full of twists and turns.”

The actress said that everything just fell into place so positively that saying yes felt natural.

“Overall, my experience was amazing. After having done everything from films to television serials and reality shows, this felt like exploring a completely new genre. The five-day shoot was truly memorable for me; after all, the first experience always holds a special place.”

Speaking about her character and how it is different, Mona Lisa said: “In my career, I’ve always tried to take on varied characters. Then, when I moved to television, I entered a totally different space, even playing a supernatural role.”

But this one is something she has never done before.

“In this story, my character is arrogant and shares a tumultuous relationship with her husband. While playing this character, I actually felt, Oh my God, I’m nothing like this in real life! But that’s the beauty of being an actor, getting to live lives so unlike your own. I feel grateful to have had this opportunity.”

“My director and creative team guided me beautifully, explaining every detail of the story. Later, they even told me they hadn’t expected me to perform the role with such conviction, because it’s always a challenge to portray something that’s the complete opposite of your real self.”

“So yes, this was a challenge for me, and I’m thrilled I could take it on. I always look for new roles, and Pocket TV has given me exactly that. I’m super excited and super happy.”

Speaking about doing any preparations for this role, Mona Lisa shared that the main preparation was to bring out her arrogance and dominating nature, especially towards her husband.

“During the script reading, my director, Naveen ji, guided me in understanding the tone; he wanted it loud and assertive. I built that personality in my mind and practised embodying her attitude.”She further added that her co-actor Ruslaan Mumtaz, who plays her husband Raghav, is shown as a very simple man, “while I play this sophisticated, dominating woman. That contrast helped me immensely in performing the scenes. The script itself was so strong and engaging that it made my performance flow naturally.” Mona Lisa on ‘Zindagi Ka U-Turn’: This project felt like a turning point in my career | MorungExpress | morungexpress.com

Read More........ → November 19, 2025

Rakul Preet Singh shares experience of working with R. Madhavan in ‘De De Pyaar De 2’

(Photo: Rakul Preet Singh/Instagram) IANS

Mumbai, November (IANS) Actress Rakul Preet Singh, who is awaiting the release of her upcoming film ‘De De Pyaar De 2’, has shared her experience of working with R. Madhavan in the film.

R. Madhavan will be seen playing Rakul Preet Singh’s father, and the key hurdle in Ashish and Ayesha’s love story.

Speaking about working with him as his on-screen daughter, the actress shared, “I have always been a fan of him. it was amazing associating with him as his daughter, I think we shared so many interesting conversations on sets, learnt so much from him. What a fantastic actor he is and I think whenever the person next to you is a great actor, your performance also enhances and he helped me do that”.

She further mentioned, “I think learning from his wisdoms of all these years and just such a lovely person he is and so grounded , so amazing as a human being that it really reinstate the fact that you have to stay grounded, no matter how many years you have been in the industry, it's been an absolute delight working with him”.

The sequel picks up the story, following Ashish and Ayesha as they navigate love, laughter, and drama, as Ashish meets her parents.

‘De De Pyaar De 2’ is the sequel to ‘De De Pyaar De’, and is directed by Anshul Sharma, produced by T-Series Bhushan Kumar & Krishan Kumar and Luv Films Luv Ranjan & Ankur Garg. The film stars Ajay Devgn as Ashish Mehra, and Rakul Preet Singh as Ayesha Khurana, continuing their age-gap romance from the original.The story sees Ashish trying to win over Ayesha’s family, navigating awkward, funny situations spawned from the significant age difference and family dynamics. The film is set for a theatrical release on November 14, 2025. Rakul Preet Singh shares experience of working with R. Madhavan in ‘De De Pyaar De 2’ | MorungExpress | morungexpress.com

Read More........ → November 13, 2025

Malta ties up with Bollywood for tourism promotion

Malta, a small Mediterranean Island is hoping to have 20 per cent growth in Indian tourist arrivals this year. Last year around 4,000 Indian tourists visited Malta in 2017.

“With India being one of the biggest upcoming markets for tourism in Malta, we want to exploit its full potential. We expect the number of tourists will continue to increase in the coming years,” said Konrad Mizzi, Malta tourism minister.

“Our vision is to register sustained increases of tourism from the Indian market,” he added.

With the aim of development of tourism through encouraging the film industry in Malta, a three day Film Festival will be conducted on 14th December 2018. The government also plans to provide incentives for filmmakers to boost the industry, which is being reviewed to address the industry needs further.

“The country is already having tie-ups with some of the major film production companies in India. Direct flight a facility to the major airports of India is also cited as a positive factor for improving the business relationships with India,” said the minister.

“Improved air connectivity between Malta and India is a priority, which will provide travellers with a much shorter connection to Europe. Malta will work as connecting hub for connectivity to both Europe and North Africa,” he added.

The country is looking to promote itself as an all-year-round destination by encouraging heritage and adventure tourism.

Mizzi is optimistic about the promotion of tourism through the tie-up with Bollywood and talks have already been started with the Maharashtra tourism authorities in this direction.

Malta was one of shooting locations for Amir Khan’s ‘Thugs of Hindustan’.Source: Tourism New

Read More........ → July 11, 2020

Julianne Moore and Michael Phelps for "Ariel the Little Mermaid"

In this classic shot for the "Disney Dream Portrait Series," Annie Liebovitz shot Julianne Moore as Ariel from The Little Mermaid, along with Michael Phelps portraying a merman. The whole concept behind this shot, which was shot in a giant fish tank, is a little wacky. However, Moore is fabulous, and, even though you can barely tell that it is Olympic Champion Phelps in the foreground, he helps give the shot some,
shall we say, creative dissonance. The others in the background are there because Annie Liebovitz wanted them there, as they also are Olympians or other top swimmers. Perhaps Liebovitz had Olympic fever or something. In any event, the shot turned out fine and, most importantly of all, Ariel the has her distinctive red hair. Source: Article

Read More........ → January 10, 2014

Sushant Singh Rajput Wants To Promote Shuddh Desi Romance

Sushant Singh Rajput became an overnight sensation with his debut Bollywood film Kai Po Che and now, the actor will be seen in Yash Raj Films' upcoming movie Shuddh Desi Romance. The trailer of the movie has got a great response from the audiences and Rajput's family and friends too have appreciated it. Sushant, who belongs to Patna, is very keen to promote the film there and has also requested YRF to promote the film in his hometown. Sushant also wanted to promote his debut film in Patna however, he couldn't do so as he proposed the idea to the makers very late and hence the logistics couldn't be worked
out. But this time, the actor didn't waste any time and spoke to the production house well in advance. Spokesperson of the film confirms, "Sushant is very keen to promote the film in his hometown Patna. Having come from the city he is emotionally tied to the city and would love to visit his town with his co-stars - Parineeti and Vaani. We are yet to freeze on the promotion plans but we will take a call on it soon." Directed by Maneesh Sharma, the film also stars Parineeti Chopra and Vaani Kapoor and is slated to hit the theaters on September 6, 2013. Source: Article, 'Shuddh Desi Romance' Box Office Collection: Parineeti-Sushant Holds Well in Week 2: Romantic comedy "Shuddh Desi Romance" is holding well in theatres in its second week as well. The youth-centric film has raked in a total of 39.82 crore within nine days from the domestic box office. Given the fact that the film was released in limited

screens, along with the much hyped multi-starrer "Zanjeer", the film has received good response in India. Despite three new releases, "Grand Masti", "Horror Story" and "John Day", the Maneesh Sharma directorial has a strong hold in theatres. In its second week, the film did a business of around ₹1.23 crore and ₹2.01 crore on Friday and Saturday, respectively. "#ShuddhDesiRomance Fri 1.23 Cr, Sat 2.01 Cr. Wk 2 Total 3.24 Cr. Grand Total 39.82 Cr," trade analyst Taran Adarsh posted on Twitter. 'Source: Article

Read More........ → January 03, 2014

Shahid Kapoor And Ileana At The First Song Of Phata Poster Nikhla Hero

Shahid Kapoor and Ileana D'Cruz were clicked at a press meet held to launch the song ‘Tu Mere Agal Bagal Hai’ from their upcoming film Phata Poster Nikhla 

Shahid Kapoor wrote on Twitter: “Having a press release of the song Tu Mere Agal Bagal Hai today in a couple of hours will tweet the video link soon.” He wrote a few hours ago: “Morning all thank u for all the reactions on Tu Mere Agal Bagal Hai..... Last 2 days of shoot on Phata Poster Nikla Hero and then it’s a film wrap.” Source: Article

Read More........ → January 03, 2014

Bollywood Actress Sushmita Sen Indeed Himangini's Guardian Angel at the press Conferencel

Former Miss Universe, Actress and Founder of “I AM SHE” Sushmita Sen Hold a press conference in presence of Sandeep Soparrkar, Jesse Randhawa, Pooja Makhija, Dr.Tarsi, Nirmala Shetty,Nishkla Lulla,Nupur Shikhare,Israar Khan,Kushal Tandon.

On the occasion of Homecoming of Himangini Singh Yadu, Contestant of I AM She Who was crowned as Miss Asia Pacific World 2012 could not stop talking about Ms. Sen At the Press Conference. The former Miss Universe & the Founder of I AM She, Sushmita Sen took pride in introducing Himangini Singh Yadu, who brought glory to India by bringing back the crown after 12 years, to the media , photo by kabir Sushmita had a nostalgic moment indeed; Himangini had stepped into her shoes bringing India a fantastic win at an international beauty pageant. She personally welcomed every groomer who contributed for Himangini's win. Sushmita says," I am very glad that Himangini won this title back after 12 years and she is a part of I AM SHE." A guardian angel that she is to Himangini, who is new to the stardom & the paparazzi, Sushmita guarded her well. It was a wonderful sight, when Himangini's parents spoke to the media. Himangini says, I am in cloud 9 to be Miss Asia Pacific feeling so proud and overwhelmed, MS Sushmita Sen always helped ,support and encourage me a lot to won this title. I AM She have its next edition scheduled for August & Sushmita promised it would be bigger fulfilling the fairy tale dreams of every girl. Source: Page3

Read More........ → February 28, 2013

Kareena Kapoor promotes 'Heroine' on a cruise in Dubai

True to the glamorous spirit of their film Heroine, actress Kareena Kapoor, director Madhur Bhandarkar and producer Siddharth Roy Kapoor held a stylish and glitzy promotional programme on a cruise in Dubai. Kareena felt like a true 'heroine' as she alighted from a seaplane at the Jebel Resort here Monday evening for the cruise. "True to the role that I am playing in 'Heroine', this event in Dubai has let me relive the moment of playing the role of a star once again," Kareena Kapoor said in a statement. Madhur Bhandarkar, who was impressed with the innovative strategy, said: "Only my 'Heroine' Kareena could have carried this off with much aplomb like her role in the film." The team of "Heroine", which takes a behind-the-scenes life of a Bollywood actress, has been busy spreading a word about the film. Kareena's peppy number "Halkat jawaani" has already caught the fancy of many of her fans, and the team hopes to grab more eyeballs with unique promotion ideas. "We have planned the marketing of 'Heroine' very creatively and in sync with the glamour quotient of the film. Kareena and Madhur have been involved in the planning process with us and we are happy to have this event in Dubai," said Kapur, managing director - Studios, Disney UTV. Source:  ApunKaChoice

Read More........ → December 16, 2012

Lady Gaga Continues Wild Promotion Of New Perfume At Macy's

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On Friday, Lady Gaga attended her "Fame" Eau de Parfum launch at Macy's Herald Square in New York City by arriving in a replica bottle of perfume carried by a horse drawn carriage. The pop star wore an unusual, shiny black costume and a metallic copper mask. Her giant heeled boots featured naked gold figures writhing all over them. On Thursday, the singer launched her perfume at the Solomon R. Guggenheim Museum where she allowed people to touch her while she was "sleeping" and she got a tatoo of a cherub on the back of her head. See more photos of Gaga at Macy's. Source: Starpulse

Read More........ → November 02, 2012

Aishwarya Rai looks like a goddess in the new Kalyan Jewellers print ad

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All decked up from head to toe in heavy jewellery, Aishwarya Rai has shot for a photoshoot which shows her as a devi for Kalyan Jewellers, her latest endorsement. Surprisingly, the photo has Aishwarya flaunting a bit of skin. 

Dressed in a skimpy choli, reminiscent of ancient times, Aishwarya is seen wearing an ornate flared salwar and draping a chiffon dupatta from the back. Her hairdo is as dramatic as it can get, and is adorned with strings of temple jewellery, mainly used in south Indian dance forms. The splendidmukut (crown) also catches our fancy. Since the collection is named Nimah-Divine -- one need not fuss about her look, dress, and flashing skin. Earlier when the first set of her images for Kalyan Jewellers were released, they were rumoured to be ‘highly photoshopped’ as Aishwarya looked relatively thin with her chubby cheeks transformed to high cheek bones. However this recent pic of hers has Ash in a voluptuous look. Since she is goddess-like in it, flab suits her. And to say that this image is indeed one of her best in recent times wouldn’t be wrong. Can you remember the time when you saw this beautiful lassie as a devi flaunting her curves? We know the answer. Here’s Aishwarya Rai posing for Kalyan Jewellers. Do you like her goddess avatar? Also catch her other photos from the shoot. *** Source: ApunKaChoice

Read More........ → September 22, 2012

'Sher' bigger than 'Tiger': Vivek Oberoi

Taking a dig at Salman Khan, actor Vivek Oberoi on Wednesday said 'Sher' is bigger than 'Tiger', referring to the titles of their upcoming movies. Salman and Vivek are gearing up for their forthcoming projects 'Ek Tha Tiger' and 'Sher' respectively. Tell us: Who is bigger -- Sher or Tiger? Vivek said, “We are all wild enthusiasts. And as far as my knowledge goes, I think 'Sher' is bigger than 'Tiger'.” Salman would be seen playing the role of a RAW agent in the Yash Raj film. The theatrical trailer is out and has garnered positive response. The movie is directed by Kabir Khan is slated to release in August. Vivek's 'Sher' is an action-thriller directed by Soham Shah. When reminded about Salman's yet another upcoming film titled 'Sher Khan', Vivek said, “It is a good thing... the city is filled with 'Sher(s)'.” Relationship between the two actors soured a few years ago after a huge fight over Aishwarya Rai, when Vivek had called a press conference to say Salman had threatened him. Vivek was speaking today on the sidelines of launching the 'Cigarette Bujhao Life Banao' campaign to mark World Tobacco Day. On smoking habits of actors like Salman and Shah Rukh Khan, Vivek said, “I know that they acknowledge that smoking is bad habit. But it's an individual decision. Source: Screen India, Image: flickr.com

Read More........ → July 26, 2012

Katrina’s being human too

By Serena Menon, Mumbai, Mention Salman Khan’s charity Being Human in front of Katrina Kaif and she is quick to say, “That’s way bigger.” But the actor isn’t far behind in the philanthropic race. Katrina, whose mother, Suzanne Turquotte, works with an orphanage in Madurai, is now helping raise funds to build a school. “My mom is overseeing the expansion of the initiative and the school,” she says. Though her schedule has permitted the actor to visit Madurai only twice, Katrina insists that she’s doing her bit from Mumbai. “I’m very involved in helping her raise funds. But in terms of time, I’m lucky my mom is there. There’s no doubt in my mind about how the money is being utilised,” says the actor, who has been asking brands if they are interested in making donations. “When it comes to such causes, the ideal way is to use your name (star power), especially for something this tangible. The donors can see ‘okay, so this is the orphanage and they’re trying to build a school on the same plot’,” she says, before pre-empting the next question. “Of course, people can say ‘why don’t you just give the money yourself?’ and I have contributed. But you have to build a charity brand that can sustain itself. It should flourish even if you are not earning money of that magnitude at some point of time.” Katrina Kaif in Veet ad. On the work front, Katrina has quite a bit in hand. She recently filmed a song for Ek Tha Tiger (ETT) and has two months of work left on Yash Chopra’s untitled Shah Rukh Khan-starrer. “Then I’ll join the cast of Dhoom 3 in September,” she adds. Ask her if, with the release of ETT inching closer, the anticipation of the rumour mills getting back to work is on her mind, and she smiles. “Rumours about Salman and me? It’s okay even if it does. I don’t react to it… You are expected to give a response to everything — and you’re damned if you do and damned if you don’t. The idea is not to take it to heart as long as you know what you’re doing and the people who know you know what you’re doing,” explains the actor, who as Nakshatra’s ambassador, unveiled the brand’s new identity in the city on Monday. Excerpts from interview: Your ad for a hair-removal cream created a bit of stir in Pakistan. I was actually with that team (Veet) a few days ago because we’re shooting a new ad. And I asked them about it, but they weren’t aware of much. The Pakistan brand is handled by a different agency. I have a friend, Ali Zafar, who lives there. I asked him if he’d seen it, and he said not too many people are aware of it. I haven’t seen the image. Once I do, I’ll be able to take a better call. We heard that Aditya Chopra directed some scenes of the Yash Chopra film you’re doing with Shah Rukh Khan. Is that true?  That one I haven’t even heard of. Though I did hear about Karan (Johar) saying something. You guys carried it right?  Not that I know of… Some report said he tweeted that ‘I’ve never said that and how wrong it is’. He’s my friend and he’s called me and said it’s not true… obviously I’m going to believe him over some channel. You’d have heard about it first if you were on Twitter. Why aren’t you there? What do you say on Twitter? People want to use the platform to clarify something when something’s written about them… I don’t like doing that. I don’t think one should acknowledge or clarify anything. What is the job definition of an actor? Technically, you must perform your scene, endorse products and do stage shows. Since when did it become required to talk about yourself? To each his own. There are people who just share their day, like Amitabh Bachchan… Then they must be people who are very good with words. He must be saying things that are interesting or sharing information. I really don’t know what I would say. You’ll be working with Aamir Khan in Dhoom 3. Did you get a chance to watch his TV show, Satyamev Jayate? I didn’t, actually. My friends have gone mad about it. I know Kabir Khan (director of Ek Tha Tiger) tweeted about it, saying something like ‘finally for an hour, the idiot box was not an idiot box’. Aamir is an incredibly creative person, a genius in his own right. Source: Hindustan Times, Image: flickr.com

Read More........ → June 07, 2012

Kareena now has 16 brands in her kitty despite flop movies

Kareena Kapoor’s movies may be a flop but her pay cheques continue to pour into her kitty. The actress has bagged an endorsement deal of Rs 5 crore. It’s for a drink brand. Now Kareena endorses 16 brands in total. A source tells a magazine, “Kareena now has 16 brands in her kitty including the latest one, easily making her the most sought-after face in the ad space amongst the actresses.” It is heard that the actress has already started shooting for the ad. Source: GaramGossips

Read More........ → May 06, 2012

Priyanka Chopra voted as 'most popular social media celebrity'

A recent survey declared Priyanka Chopra as the top most influential Indian in social media. While Priyanka Chopra tops the list, Shashi Tharoor is second while legendary actor Amitabh Bachchan comes in third, reports Pinstorm India. The list consits of 100 people ranging from Aamir Khan to Salman Khan to film critic Taran Adarsh and may more. What sets Priyanka apart is that she has one of the highest number of followers 2228363 on twitter which is more than Sachin Tendulkar. However, this hasn't stopped the leggy damsel who has been working round the clock shooting for 'Krissh 3', Kunal Kohli's 'Teri Meri Kahaani' and giving time for her endorsement commitments. Image Link Flickr, Source: Screen India

Read More........ → May 02, 2012

Aamir Khan: Experiments with truth

By Priyanka Sinha Jha: Packed with songs and emotions, Aamir Khan’s 'Satyamev Jayate' could well be a giant leap for celebrity chat shows. Here’s why. Talks of Aamir Khan hosting a television show first began more than a year ago. The conspiratorial whispers soon turned into a wide-held belief, at which point some fearless scribe could not hold his peace, and put the “Is it true?” question to the actor at a press conference last year. Khan, however, maintained a no-comments stance on it which is usually synonymous with consent. Soon after, the rash of rumours suggested that it was likely to be an issue-based show, and the buzz only grew louder when Aamir met Anna Hazare last year during the latter’s agitation for the introduction of the Jan Lokpal Bill. Of course, no information was forthcoming from the star in the hot seat till sources from the channel confirmed the news. As it turns out, Khan has been working on the show for the last two years with Satyajit Bhatkal (who produced a documentary on the making of 'Lagaan'), joining the dots in north, south, east and west that make India. Last week, Khan finally shared a promotional song with the media to test waters for his forthcoming chat show, 'Satyamev Jayate', to be telecast on Star Plus (starting May 6). At the moment he is still tight-lipped about the show and has only confirmed the obvious—that it’s a chat show with real people. The only celebrity on the show would be Aamir himself but the hero, he assures, is India’s Aam Aadmi. It was perhaps between the time that 'Kaun Banega Crorepati' helmed by Amitabh Bachchan, its runaway success and the disastrous fate of me-too celebrity shows that followed, that programmers realised the futility of simply using star presence as a tent-pole for television shows and their promotion. And conversely, the utility of the “Common Man” was suddenly realised by programming heads. In the competitive world of television, the common man has rescued many a show ever since. The last very successful season of KBC, on Sony Entertainment Television, again with Amitabh Bachchan was well packaged (bigger prize money etc) with a clever tag-line that ran “Koi bhi insaan chhota nahin hota,” in order to draw the small-town audience. With an eye to garner eyeballs in Tier-2 cities, the line worked like a charm. In fact, Sony went a step ahead when it replicated the show (originally aired on Star Plus) in different regional languages with different hosts—-Shatrughan Sinha for Mahua Bhojpuri, Sourav Ganguly (Mahua Bangla) and Suriya for Vijay TV (Tamil) and plans of a follow-up in Malayalam and Kannada too. Star Plus now is taking the thought forward, leveraging existing channels to promote and air 'Satyamev Jayate'. It is also a smart move to draw attention away from rival channel Sony’s IPL-5 which is currently high on both visibility and noise. Star Plus, in the past, had experimented with variations of the star and “Aam Aadmi” mix. Former cop Kiran Bedi’s 'Aap Ki Kachehri' on the channel solved people’s problems pertaining to finance, succession and marital rights among others and ran into three seasons. There was also director Farah Khan’s 'Tere Mere Beach Mein' which had top drawer celebs on common meeting grounds such as a daughter supporting her family - ergo Bipasha Basu and a non-celebrity daughter providing financial aid to her parents presented on the show. Aamir Khan’s show travels beyond the studio — he is seen playing hockey with kids, breaking bread with a family and sailing in a shikara. It is something he hopes that everyone will “emotionally connect with.” In order to establish an emotional connect with the audience each episode of the show will be accompanied by a song quite like the promotional song, “a love song to the nation.”  The songs have been put together by composer/singer Ram Sampath, along with lyricist Prasoon Joshi while the audio-visual footage has been shot by ad filmmaker Ram Madhvani. T-Series and Hungama are collaborating with them on the music front while Airtel has come on board as sponsor and is already using the song as a caller-tune for its subscribers. The show timing — 11 am Sunday slot — which has been lying dormant ever since Doordarshan relinquished its former glory to the newbie private broadcasters, is yet another re-packaged innovation. Besides this, the show in a dubbed version will simultaneously be aired on all Star channels (Star Plus, Star World and all regional channels within the star bouquet such as Star Jalsa etc) in addition to being shown on Doordarshan. The show, produced by Aamir Khan Productions is a 13-episode affair, shot in different parts of India and if well-received, may go into another season. When asked for a comment on the template, Siddharth Basu, Chairman and Managing Director, Big Synergy, which produced 'KBC', '10 Ka Dum' among other top ranking star shows as also 'Aap Ki Kachehri', said, “It’s a brave attempt to raise front-burner issues in a moving and thought-provoking way. We need that on our TV. I wish Aamir and the show the very best.”  This is the biggest that a chat show on a GEC has gone in recent times. Given that this is “Perfectionist” Khan’s foray into television, in the thick of Indian Premier League season, the channel’s efforts to up the bar in different ways, is understandable.According to Star India CEO, Uday Shankar, “'Satyamev Jayate' is an universal show that will touch hearts and connect with every Indian. This is the first time any show will be broadcast on a pan-India platform and will be simulcast in all major channels of the Star Network — Star Plus, Star Pravah, Star Jalsa, Star World, Star Vijay, Asianet as well as Doordarshan. This is a landmark move and the aim is to ensure that every Indian has the chance to view and experience the show.” The show has a larger aim and truly lives up to Star’s promise of “Inspiring a Billion Imaginations.” “Star and Aamir have come together to push the frontiers of creativity and programming and create something that is truly impactful and engaging,” Shankar says. According to Dheeraj Kumar, Managing Director, Creative Eye, with many successful years in the television industry as actor, director and producer, “It’s an innovative approach, as non-fiction shows, so far, have usually been slated for the prime-time slot. Aamir Khan is known to be very professional and given his reputation, will certainly put in his best. Content will really be key because shows like 'Ramayana' and 'Mahabharat' made the Sunday morning slot a winner and not vice-versa.” Considering that one has not yet been privy to the content of the show, it would have to be the marketing strategy and unusual firsts to the show that stand out. Khan is not merely hosting the show, he is even producing and promoting it — his publicity agency has been pencilled in for publicising the show. None of his predecessors, namely Akshay Kumar, Amitabh Bachchan, Abhishek Bachchan, Hrithik Roshan, Madhuri Dixit-Nene, Preity Zinta, Salman Khan, Shah Rukh Khan (though Red Chillies did produce the show Up Close and Personal with PZ and Farah Khan’s chat show Tere Mere Beach Mein) have produced television shows starring them. “I am not looking to create a revolution. I just want everyone to connect with the show,” Khan says to enthusiastic media persons likening his travels across India to Mahatma Gandhi’s. But, if he wins the TRP game, he may well be credited with creating a revolution on the small screen at least. l Music & Lyrics *'Satyamev Jayate', the inaugural song for the show is already a viral hit according to T-Series head honcho Bhushan Kumar who says, “It is even better than some of the film songs—akin to an item number almost” *The last time something similar was attempted was Kolkata Knight Rider’s Anthem also with T-Series and Hungama. It did well during the cricket season  *The songs will be played at the end of each episode of 'Satyamev Jayate' with an accompanying AV *CDs of single songs will be put out for sale but it will be the revenues from digital platforms that will be the big earners, says Kumar.  *All songs are in Hindi and have been sung by different singers. Ram Sampath has composed the music and the lyrics have been penned by Prasoon Joshi priyanka.sinha@expressindia.com, Source: Indian Express

Read More........ → April 22, 2012

10 crore Jewelry deal for Aishwarya Rai Bachchan?

By Gahoi Ad Online Media: Unlike other actors in the film industry, Aishwarya Rai’s personal life is not open to the public. We are very keen to know if Ashwarya will be returning to the film industry and if she is keen on taking her filmy career ahead. However, we hear that the actress is soon going to make her comeback on screen. She has reportedly signed an endorsement deal with an Indian jewelry brand for a staggering amount of Rs.10 crore. Rumors had it that Ashwarya has decided to play a mom for the rest of her life, bidding good bye to the film industry. However, with the actress having signed the endorsement deal, all rumors are now put to rest. News has it that her dad in law will also be a part of the jewelry advertisements. An official announcement is yet to be made. Aishwarya Rai will also make her presence felt at the Cannes film fest, this year as the brand ambassador for L’Oreal. Source: GaramGossips

Read More........ → April 15, 2012